Redesigning the Digital Experience of one of leading Solana IDO launchpads

By Anmol Kumar

anmolkumar.in

Problem Statement

SolRazr’s mission is to help developers raise capital and build fast on Solana. Their platform offers one of the best IDO launchpads around. With this project, the goal is to critique and improve their current website www.solrazr.com and make the launchpad easier to use.

I will be conducting a thorough critical review of the UI and UX of the platform and presenting a design in the Figma file shared.

Team Size

This review is done individually within 2 days from start to finish.

User Persona and Goals

Investors

1. There are comparatively lesser number of IDO launchpads based on Solana and investors will either be landing on SolRazr or Solstarters.
2. Investors must be able to see what all are the upcoming IDOs are what returns the past IDOs have generated.
3. They shall be able to quickly swap their assets for SOLR coin and connect their desired wallet.

Developers

1. These users will be primarily looking to get reference to the documentation of the page.
2. Moreover there are Developers who might be looking to make their IDO through SOLR. Thus, they could be able to make it live through the landing page itself.

Beginner Audience / Community members

1. These users shall be able to clearly understand what SOLR is about and how it is different from Solana (since the logo and branding is very similar to Solana logo)
2. Moreover, these users should be able to quickly connect on the social handles of the page.

Design Ideology

After the review of the initial structure of the website, I noticed the information architecture and the internal pages that are primarily involved in the entire process of staking and applying into the IDO of a particular project.

• Main Landing Page: This page is particularly focused on explaining the utility of the project with a section to explain the IDO offerings.
• Staking Page: Users come to this page to stake their SOLR tokens which they have bought on any exchange and currently have them in their wallet.
• Project Page: Each IDO offering has a page specific page where investors would Apply for the IDO with the SOLR tokens the wallet.

My philosophy for designing a landing page revolves around the following 5 important points:

1. Clear Value Proposition for a user.
2. Call-to-Actions should be clearly visible and defined.
3. Need to keep the users focused to the goal which we want them to achieve.